Who Do You Serve?

How to Zero In On Your Ideal Customer 


In this course, you’ll discover the full step-by-step process for finding and targeting exactly WHO you’ll serve with your business. You’ll learn how to do the research and uncover their greatest wants and needs… how to know what they really want… and how to create a solution they’ll be excited to buy. 

You’ll also learn how to create the PERFECT offering or product for your ideal customers, so your product practically sells itself.

In Who Do You Serve?, you’ll discover:

  • The proven method for zeroing in on your ideal customer, so you can test and validate your business or product idea quickly (and avoid wasting time and money) 
  • How to uncover viable niche ideas (and determine which of those ideas will be profitable
  • Three simple questions that will help you decide who you want to serve in a way that’s fulfilling and financially rewarding
  • How to research and empathize with your market (this is one big part of creating a product that practically sells itself)
  • Where to go to find how your ideal customer talks, what he or she is thinking, and what challenges he or she is experiencing that you can easily solve
  • A simple “copy and paste” email template you can use to set up ideal customer interviews (hardly anyone does this, but it’s the fastest way to know who you’re selling to) 
  • How to discover the kinds of people you DON’T want to serve – this is just as important as knowing who you want as a customer!
  • Why you should never try to be original when it comes to launching your first online business (and what to do instead)
  • And much more… 

When you join Who Do You Serve?, you get a masterclass in how to identify and target your ideal customers, radically increasing your odds of business success and getting you to profitability as quickly as possible. 

Course opens August 27, 2025.